National Association of Manufacturers - Creators Connect
National Association of Manufacturers is a trade organization that advocates for policies that benefit manufacturing companies—big and small—across all sectors. DC experiential agency GoodBeast, brought me on as a UI/UX designer to help design a digital platform for NAM that provides training, apprenticeships and career path information for students, career changers, veterans, and anyone exploring opportunities in modern manufacturing. During this time, NAM created Creators Connect to help support it's push to address a large labor shortage in U.S manufactoring. With many people moving towards "digital pastures", this platform and campaign was to make manufacturing more attractive.
Since its launch in January 2023, Creators Connect has aggregated over 400,000 manufacturing job listings powered by FactoryFix—offering a centralized hub for career seekers across the sector
The broader Creators Wanted campaign, which includes Creators Connect, has built an email and engagement network of more than 1.5 million students and career mentors nationwide in less than two years